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The Fall of Advertising and the Rise of PR Al Ries, Laura Ries
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When we wrote the book, "The Fall of Advertising and the Rise of PR," we asked ourselves who might be the enemy of such a book. If you hit it big, you can hit it BIG. PR's importance is changing, according to The Fall of Advertising and the Rise of PR (HarperBusiness). Fall of Advertising photo After we wrote the 2002 book “The Fall of Advertising & the Rise of PR” a lot of companies got excited about PR. They ran out to hire PR companies and to launch PR campaigns. Move business forward and drag top management along with you! All new Firecracker clients will receive this book free! American marketing strategists Al and Laura Ries argue that public relations has become the most effective way to build a brand. Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. Next Monday I'll have some more remarks on the Fall of Advertising and Rise of PR. For a great look at the end of advertising, read “The Fall of Advertising and the Rise of PR” by Ries and Ries. The advertising world was outraged.